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The artist contributes his £25k prize cash award to independent concert halls

Sam Fender receiving his trophy in Newcastle
He received the honor last month in his hometown

The artist has handed over the entirety of his £25k Mercury Prize prize money to the trust for venues, which works to save the Britain's small music venues.

He was given the cheque on mid-October as his latest record People Watching was named the top album of the last 12 months.

He has decided to give the cash to the Music Venues Trust, in acknowledgment of the crucial part small stages fulfilled in his beginning days.

"As an artist would not have achieved my current career if it hadn't been for all the gigs I did around the region, and elsewhere, when I was starting out," remarked the artist. "These venues are legendary, but they are struggling."

Since the start of 2023, at least 150 of these spaces have ceased operations – roughly 16 percent of the whole industry in the UK.

Recently, well-known musicians like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the MVT in its initiatives to support the industry, by applying a minor surcharge to their ticket prices, which benefits smaller concert halls.

Sam Fender also took part, raising over £100k on his live tour to help numerous local spots across the UK.

The donation helped venues that were confronting imminent closure due to challenges caused by floods, fire incidents and bereavements, as well as licensing issues, conflicts and neighbor objections.

Other venues obtained funding support in upgrading infrastructure and sound and lighting systems that directly benefitted artists and audiences.

"The idea that funds from performances in large arenas supports the local stages, where it all starts for artists like me, is just logical," Sam Fender has commented.

The band Pulp on stage
Pulp are among the artists who gave their award funds to good causes

Fender is not the first artist to donate his award winnings to good deeds.

In they received the award in the mid-90s for their album their work, lead singer the singer announced that the act would contribute their winnings to the charity War Child.

In 2002, musician the artist divided her bounty among a few good causes, like the NSPCC and a Sickle Cell organization.

"Additionally, I donated a £1,000 to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was younger and they lacked better apparatus," the artist told a publication.

Previously, they contributed their funds to the community center that developed their act, as well as other local music groups.

Also winners that year they donated their prize to a multiple sclerosis charity after a acquaintance was diagnosed the disease.

"Receiving the award was sufficient," remarked artist Heather Small. "The money was the extra but we could do without the cherry, because we had the cake. So our winning touched another person's life."

In the past week, the trust revealed it had saved several local spots in south-east England, by placing them under local control.

The Joiners in the city and The Croft in the city were bought under the public acquisition scheme, which is supported by the arts council and music fans who acquire "shares" in the venues.

LC
By

Larry Collins

A passionate gaming journalist and content creator with over a decade of experience covering the UK gaming scene, specializing in indie games and industry trends.

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