Users will soon have a updated setting that allows them to reduce the volume of AI-created media appearing in their timelines. This step comes as the service announced that it now features more than 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the following weeks before a global launch. This development comes amid a rise in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A significant portion of this output is considered mass-produced AI material, a term for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, including digital art to informative clips, and we want to offer the community the option to adjust the amount of that, based on their own preferences,” said a company executive.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 m media items are submitted to the platform each day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI-generated videos they view by using the topic control feature in the application and selecting “AI-generated content”. Other topics that currently be controlled under the setting include news, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines oblige users to identify lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the service will henceforth add an artificially created tag to content created with its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is intended to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for specialists and organizations to develop educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to teaching computer science.
Platform Protection
The platform has defended its moderation strategy, following discussion over proposals to lay off a large number of review team members in the UK. The company is planning to reduce a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by staff. The platform stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
